Upland Localytics

Upland Localytics

Mobile app marketing software

Mobile app marketing software with strong app analytics to understand user behavior, enabling marketers to connect with their customers on a deeper, more meaningful level.

With Localytics, marketers can deliver personalized mobile app experiences that drive engagement, loyalty, and conversion. By knowing how your customers interact with your app, where they abandon actions, or what causes uninstalls, you can make informed decisions to continually improve your app.

Rich mobile app and web analytics, combined with detailed campaign reporting, means Localytics goes beyond clicks and opens to understand engagement, retention, conversions, and any impacts on churn and uninstalls. Mobile app ROI is improved by knowing what is driving revenue and loyalty, and what tactics are bringing customers back to your app or website.

Upland Localytics is part of the Upland Customer Experience Management portfolio of products that enables our customers to fully accelerate consumer engagement and conversions on the channels that matter the most to their business, whether on email, mobile application, SMS, or online. Plus, through the power of our Customer Data Platform, Upland empowers marketers with a Single Customer View to unify data, decisions and channels for improved cross-channel personalization.