Industry Pulse: Consumer Spending During Economic Uncertainty

With the start of the year leaving marketers having to face economic uncertainty, it’s more crucial than ever to ensure your marketing dollars aren’t wasted, so you can retarget and follow up with interested customers. However, with the current climate, it’s tough to know what consumers are thinking and feeling when it comes to spending their money. 

Wunderkind conducted a consumer survey to answer just that. Wunderkind’s Industry Pulse: Consumer Spending During Economic Uncertainty outlines these findings to provide marketers with the strategic guidance needed to succeed in the year ahead. 

In this report you’ll learn what consumers are thinking and feeling about spending in 2023 and how and where consumers are planning to shop this year compared to last. Brands can utilize these insights and data to influence their strategy for the year ahead.